Events hidden behind a whole marketing strategy, seek to create a pleasant and memorable experience for attendees. With this they get positive traffic messages on social networks and a number of very valuable impacts for any brand.
Years pass, change methods, there are new trends of marketing ... but the celebration of an event remains the purest and most effective way of marketing.
More or less budget, since there are events of all kinds, any company can make themselves known, present a new product or loyalty to their customers. There are many types of events: conferences, conventions, incentive trips, product presentations, press conferences, promotional parties and etc ...
Obviously, the raw image above all, so it will be very important to have a space that suits the type of event that is to be performed: palaces, urban, industrial spaces, theaters, convention center and sports facilities.
Be in these places customer relationships are established, a true networking is done and the products are exposed. It is also where you begin to forge the brands seeking engagement with customers. For these reasons work as well as spaces Ifema, Slaughterhouse, Google CampusOr smaller, more intimate spaces, depending on the nature of the event.
Sumergidos en el evento, hay que tener en cuenta que el primer objetivo que se busca no es la venta en sí, sino más bien una expectativa y una repercusión. El evento, por si solo, supone una generación de impacto ya sea en medios tradicionales o digitales. De modo que la presentación y estética del entorno se convierte en la principal tarjeta de visita para los asistentes, por lo que es bueno que el espacio se personalice para potenciar el branding, es decir el reconocimiento de la marca por parte del público asistente.
Similarly we must pay attention to the experience we want to build on the client, so we have to take care of all aspects of the event: the previous invitation, transfers to the venue and services offered while taking place.
It's a good idea to think about a concept as a starting point, and everything revolves around it, and so the experience will be 360 and the wizard will generate feedback and a greater attraction.
Pay careful attention to all aspects of the event, not only those taking place at the time of the event, also those occurring before and after it: invitations, transfers, Catering and workshops to accompany what is being presented, this way you get 360 experience brand of which we speak.